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You’re running ads. You’re getting clicks. But here’s the real question: Are those clicks turning into conversions? If you’re not tracking conversions properly, you’re flying blind—and wasting valuable data. In this article, you’ll learn how to set up and track conversions the right way across your ad campaigns. What Is a Conversion? A conversion is … Read more

You’ve written a great ad. People are clicking. But what happens after the click? If your landing page isn’t built to convert, you’ll lose potential customers instantly. In this article, you’ll learn how to create high-converting landing pages that turn ad traffic into leads or sales—without wasting your budget. What Is a Landing Page? A … Read more

Have you ever clicked on a product online and then seen that same item follow you around the internet for days? That’s retargeting—and it’s one of the most effective strategies in digital advertising. In this article, you’ll learn what retargeting is, how it works, and how to use it in your campaigns to turn lost … Read more

Even the best campaigns can hit a wall. Maybe clicks are dropping. Conversions are slowing. Costs are rising. It happens. But smart traffic managers know how to spot the signs early and reset fast. In this article, you’ll learn how to recognize when a campaign needs a reset—and the best ways to bring it back … Read more

CTR (Click-Through Rate) is one of the most important metrics in online advertising. It tells you how well your ad grabs attention—and whether people are actually clicking on it. In this article, we’ll explain exactly what CTR is, why it matters, and how you can improve it to boost performance and lower costs in your … Read more

You launched a campaign, optimized your ads, and finally hit consistent results. Now it’s time for the next step: scaling. Scaling a campaign means increasing your results—more leads, more sales, more revenue—without losing the performance you worked so hard to achieve. But if done wrong, scaling can destroy your ROAS, waste your budget, and lead … Read more

No one wants to pay more than necessary for a click. When your Cost Per Click (CPC) gets too high, it can destroy your budget—even if your ad is getting some results. The good news? There are proven strategies to reduce CPC without sacrificing quality. In this guide, you’ll learn how to lower your CPC … Read more

Both Google Ads and Meta Ads (Facebook & Instagram) are powerful traffic sources. But they work differently—and depending on your goals, one might work better than the other. Neste artigo, você vai entender as diferenças, vantagens e quando escolher cada um, ou até como usar ambos juntos para escalar seus resultados. The Core Difference: Intent … Read more

Instagram isn’t just for likes and pretty pictures—it’s a performance machine when used right. With over 1 billion users and a highly engaged audience, Instagram Ads (especially in Stories and Feed) can deliver powerful results for businesses of all sizes. Neste artigo, você vai aprender como usar os dois formatos mais importantes: Stories e Feed, … Read more

One of the most powerful tools in Meta Ads is the Facebook Pixel—but it’s also one of the most misunderstood. When used correctly, the Pixel can supercharge your campaigns, improve results, and open the door to advanced strategies like retargeting and conversion optimization. Let’s break down how to set it up and use it the … Read more