One of the most stressful parts of starting as a traffic manager is deciding how much to charge. You don’t want to scare away clients with high prices—but you also don’t want to work for peanuts.
In this article, we’ll help you define your pricing based on skill level, market demand, and the type of service you offer—so you can charge with confidence and get paid what you’re worth.
1. Understand the Value You Provide
You’re not just “running ads.” You’re helping clients:
- Get leads or customers
- Increase visibility
- Save time and money by avoiding trial and error
When you focus on results, your pricing becomes justified and attractive.
2. Choose Your Pricing Model
There are three main models you can use:
💰 Flat Monthly Fee
A fixed monthly charge for your services, regardless of ad spend.
- Ideal for beginners and small business clients
- Predictable income
💡 Example: $300/month to manage Meta Ads
📊 Percentage of Ad Spend
You charge a % based on how much the client invests in ads.
- Common for experienced traffic managers
- Scales with performance
💡 Example: 10% of $2,000 ad spend = $200/month
🧠 Hybrid Model (Flat + %)
Great for balancing value and scalability.
💡 Example: $300/month base fee + 10% of ad spend above $1,000
3. Suggested Pricing by Experience Level
| Experience | Price Range (Per Client/Month) |
|---|---|
| Beginner (0–6 mo) | $150 – $500 |
| Intermediate | $500 – $1,200 |
| Advanced | $1,500+ |
You can start on the lower end and increase your rates as you get results and testimonials.
4. Consider the Client Type
- Local businesses: Usually have smaller budgets ($100–$500/month)
- E-commerce brands: Often invest more in ads ($1,000–$10,000/month)
- Course creators or infoproducts: High-ticket services = higher fees
- Agencies: May outsource to you but negotiate tighter margins
Adjust your fee to match the client’s budget and potential ROI.
5. Set Up Clear Service Packages
Instead of offering vague “ad management,” define your services.
Example Starter Package:
- 1 platform (Meta or Google)
- 1 campaign + 2 ad sets
- Weekly optimization
- Monthly report
💵 Price: $300/month
As you grow, create premium packages with funnel design, creative support, and strategy calls.
6. Don’t Undersell Yourself
Beginners often undercharge out of fear. But:
- Your time has value
- You’re saving your client hours of effort
- You’re delivering potential revenue
Charge enough to stay motivated and committed to the result.
Final Thoughts: Price with Purpose
You can (and should) adjust your pricing as you grow. Just remember:
- Start where you are
- Deliver value first
- Charge what reflects your results
You don’t need 20 clients—you need 3–5 well-paying clients who value your work. Focus on those, and the rest will come.