Instagram isn’t just for likes and pretty pictures—it’s a performance machine when used right. With over 1 billion users and a highly engaged audience, Instagram Ads (especially in Stories and Feed) can deliver powerful results for businesses of all sizes.
Neste artigo, você vai aprender como usar os dois formatos mais importantes: Stories e Feed, para criar campanhas de tráfego realmente eficazes.
Why Instagram Ads Work So Well
- Visual-first platform = better engagement
- Mobile-focused = users are active and ready to act
- Integrates fully with Meta Ads Manager
- Great for impulse actions (swipe-ups, clicks, DMs)
Stories vs Feed Ads: What’s the Difference?
| Feature | Instagram Feed Ads | Instagram Stories Ads |
|---|---|---|
| Aspect Ratio | Square (1:1) or Portrait (4:5) | Fullscreen vertical (9:16) |
| Duration | Up to 60 seconds | Up to 15 seconds per card |
| CTA Placement | Below the image | Swipe-up or tap at bottom |
| Best For | Branding, longer copy, carousels | Fast offers, urgency, motion |
How to Create High-Performing Story Ads
1. Go Fullscreen (9:16)
Use all the screen space. Avoid borders or small images.
2. Add Motion
Even basic animations grab attention. Use:
- Short videos (6–15s)
- Moving text
- Zoom or swipe transitions
3. Keep It Short and Direct
Hook the viewer in the first 2 seconds. Try:
“Want more sales? Watch this.”
4. Add a Clear CTA
Use action words:
- “Swipe up for 20% off”
- “Tap to schedule”
- “Try it now”
💡 Tools: Canva, InShot, CapCut
How to Optimize Feed Ads
1. Focus on Scroll-Stopping Visuals
Use contrast, emotion, or unexpected elements.
2. Use Carousels for Storytelling
Tell a short story over 2–5 slides.
Example:
- Slide 1: “Struggling to get clients?”
- Slide 2: “Here’s what worked for me…”
- Slide 3: “Results after 30 days”
3. Combine Image + Text
Write strong copy above the fold. Include benefits, results, and urgency.
Best Practices for Both Formats
- Always use native sizes (avoid resizing stories into square ads)
- Test images vs videos
- Use retargeting audiences in combination with story views or profile visits
- Split test different CTAs and formats
Final Thoughts: Show Up Where People Are Watching
Instagram Ads are all about impact in the moment. Whether it’s a well-designed carousel in the Feed or a bold vertical video in Stories, your goal is to capture attention—and move people to act.
Use these tools strategically, and Instagram becomes not just pretty—it becomes profitable.